I
Initiative
New York, New York, United States · Founded 1998
Sourced & current · updated Jun 11, 2026Website
Major media planning and buying agency; surviving IPG Mediabrands network post-Omnicom-IPG merger. Founded 1998 (current form; roots to Western International Media 1970). Operates under Omnicom Media platform.
Where they sit
Stack tier: Ecosystem Services (A)
Top-tier global media agency under Omnicom Media
Ownership
Parent: Omnicom Group