Initiative
New York, New York, United States · Founded 1998
5001-10000 employees
Initiative is an American media planning and buying agency that operates as part of IPG Mediabrands, the media division of the multinational holding company Interpublic Group of Companies.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsMarketing AgencyProgrammatic Platform
Major global media agency operating within the Omnicom Media platform, competing among the top-tier media networks worldwide with a culturally-driven differentiation strategy.
Ownership
Parent: Omnicom Media