K
Krux
RebrandedSan Francisco, California, United States · Founded 2010
201-500 employees · $50M
Sourced & current · updated Oct 26, 2026
Krux was a leading data management platform (DMP) that helped publishers, marketers, and agencies collect, unify, and activate audience data across channels — acquired by Salesforce in 2016.
Where they sit
Identity ResolutionData Management Platform
One of the leading independent DMPs prior to acquisition, recognized by analysts as a top-tier platform for audience data collection and activation
Ownership
Parent: Salesforce