K
Krux
AcquiredSan Francisco, California, United States · Founded 2010
201-500 employees · ~$50M
Sourced & current · updated May 29, 2026
Krux was a leading data management platform (DMP) that helped publishers, marketers, and agencies collect, unify, and activate audience data across channels — acquired by Salesforce in 2016.
Where they sit
Top-tier independent DMP serving major publishers, brands, and agencies before acquisition by Salesforce in 2016
Ownership
Parent: Salesforce