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LeadSquared

LeadSquared

LeadSquared enables high-velocity sales teams to capture, manage, and convert leads efficiently through integrated marketing automation and CRM capabilities, reducing lead leakage and improving sales productivity.

leadsquared.comBengaluru, Karnataka, IndiaFounded 2011

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Marketing Automation and CRM
Business Model
SaaS
Target Market
Mid-Market and Enterprise
Employee Count
501-1000
Funding
$153M
Revenue Range
$20M-$50M
API Available
Yes
Customer Data PlatformMarketing Automation
Market Position

Leading marketing automation and CRM platform in India with growing global presence, particularly strong in education and healthcare verticals

Overview

LeadSquared is a cloud-based marketing automation and CRM platform founded in 2011 that specializes in serving high-velocity sales organizations. The platform combines lead capture, marketing automation, sales execution, and analytics capabilities to help businesses streamline their customer acquisition and sales processes. While not a pure-play AdTech company, LeadSquared operates at the intersection of MarTech and sales technology, providing tools for lead management, nurturing, and conversion that complement digital advertising efforts. The company primarily serves industries with complex, high-volume sales cycles including education, healthcare, financial services, real estate, and marketplace businesses. LeadSquared has established a strong presence in India and has expanded globally, positioning itself as a comprehensive solution for businesses that need to manage large volumes of leads from multiple sources including paid advertising campaigns. The platform's focus on sales automation and lead management makes it particularly relevant for businesses running performance marketing campaigns that generate significant lead volumes.

Products & Features

Marketing Automation

Multi-channel campaign management, lead nurturing, and email marketing automation

Sales CRM

Sales pipeline management, activity tracking, and sales process automation

Lead Capture

Omnichannel lead capture from websites, landing pages, APIs, and third-party sources

Analytics & Reporting

Real-time dashboards, custom reports, and attribution tracking

Mobile CRM

Native mobile apps for field sales teams with offline capabilities

Onboarding & Collections

Customer onboarding workflows and payment collection automation

Key Features
Lead capture from multiple sourcesIntelligent lead distributionMulti-channel marketing automationSales process automationMobile CRM with offline modeCustom workflows and automationReal-time analytics and reportingAPI and webhook integrationsLanding page builderEmail and SMS marketing
Use Cases
Educational institution admissions managementHealthcare patient acquisition and engagementReal estate lead management and salesFinancial services customer acquisitionE-commerce and marketplace seller managementInsurance policy sales automationB2C lead generation and conversion
Customer Segments
Education institutionsHealthcare providersFinancial services companiesReal estate developersInsurance companiesE-commerce marketplacesEdTech companiesFinTech companies
Corporate history
  • 2011Founded
Connections
See integrations with LeadSquared (5)

Explore further

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