Local Now

Niche player in FAST channels with focus on hyper-local content and weather integration

Local Now is a free ad-supported streaming television (FAST) service that provides hyper-local news, weather, traffic, and entertainment content to viewers across the United States. The platform operates as a subsidiary of The Weather Group, which is owned by Allen Media Group (Entertainment Studios). Local Now differentiates itself by delivering localized content streams tailored to users' specific geographic locations, combining national entertainment programming with community-specific information. The service is available across multiple platforms including smart TVs, streaming devices, mobile apps, and web browsers. As part of the AdTech ecosystem, Local Now operates on an advertising-supported model, offering brands the ability to reach audiences through both national and local advertising opportunities. The platform's hyper-local targeting capabilities make it particularly valuable for advertisers seeking to reach specific geographic markets with relevant messaging. Local Now competes in the growing FAST channel space alongside services like Pluto TV, Xumo, and Tubi, but maintains a unique position through its emphasis on local content and weather integration, leveraging The Weather Channel's infrastructure and expertise. The service continues to expand its content offerings and distribution partnerships, making Local Now available on major connected TV platforms and devices. Its integration with The Weather Group's broader portfolio allows it to offer comprehensive weather data and forecasting alongside entertainment and news content, creating a differentiated viewing experience in the competitive streaming landscape.