LocationSmart

Leading carrier-integrated location intelligence platform provider

LocationSmart is a cloud-based location intelligence platform that provides real-time location services for mobile devices by integrating directly with carrier networks. The company serves enterprises across multiple sectors including financial services, insurance, logistics, and emergency services, offering location-based solutions for fraud prevention, emergency response, asset tracking, and customer verification. While not a traditional AdTech company, LocationSmart operates in the broader marketing technology and data intelligence space by providing location data services that can support targeted marketing, customer analytics, and operational intelligence applications. The company gained significant attention in 2018 due to privacy concerns regarding its location tracking capabilities, which led to increased scrutiny of the location data industry and prompted the company to enhance its privacy and security measures. LocationSmart positions itself as a carrier-grade location platform with direct connections to major wireless carriers, enabling more accurate and reliable location data compared to GPS or app-based alternatives. The platform serves as critical infrastructure for various enterprise applications where precise, real-time location information is essential for business operations and customer service.