Lyft, Inc.
San Francisco, California, United States · Founded 2012
5001-10000 employees · LYFT
Sourced & current · updated Jun 25, 2026Website
Lyft is an American ride-sharing and mobility company (founded 2012; Nasdaq: LYFT). Its advertising arm, Lyft Media, monetizes the rider journey via in-app ads, in-car tablets, on-car rooftop screens, and bikeshare station displays.
Where they sit
Stack tier: Marketing Technology (C)
One of the two dominant ride-share advertising networks in North America, competing directly with Uber Advertising, with a differentiated multi-format physical and digital media offering
Ownership
Subsidiaries