Madhouse

Shanghai-headquartered mobile advertising platform, in which BlueFocus took a 54.77% stake for $71.2M in 2015 alongside the Domob acquisition. Founder Joshua Maa retained the CEO role; the unit retained operational independence after a VIE-structure unwind. Operates as a core BlueFocus subsidiary serving Chinese mobile-media buying. Sources: Faegre Drinker + Campaign Asia.