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Brief
M

Manning Gottlieb OMD

MG OMD combines data-led audience intelligence with creative media strategy to deliver measurable brand and performance outcomes for major advertisers across all channels.

London, England, United KingdomFounded 2000Parent: Omnicom Media Group (part of Omnicom Group)

Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 12, 2026

Industry
Media Planning & Buying
Business Model
Agency
Target Market
Enterprise
Employee Count
201-500
API Available
Limited
Market Position

One of the UK's top-tier media agencies by billings and awards recognition, operating within the Omnicom Media Group network

Overview

Manning Gottlieb OMD (MG OMD) is one of the UK's most prominent and award-winning media agencies, headquartered in London. The agency specialises in media planning and buying across all channels — including digital, TV, print, out-of-home, and radio — combining rigorous data analytics with creative media strategy to deliver measurable results for its clients. It has consistently ranked among the top UK media agencies by billings and industry recognition. Founded through the merger of Manning Gottlieb Media and OMD UK, the agency operates as part of OMD Worldwide, itself a division of Omnicom Media Group — one of the world's largest advertising holding companies. This affiliation gives MG OMD access to Omnicom's global data infrastructure, proprietary technology platforms, and extensive media buying scale, while maintaining a distinct identity and culture in the UK market. MG OMD serves a diverse portfolio of blue-chip clients across sectors including automotive, FMCG, financial services, retail, and entertainment. The agency is particularly noted for its investment in audience intelligence, econometric modelling, and cross-channel attribution, positioning it as a sophisticated partner for brands seeking both brand-building and performance-driven media solutions in an increasingly complex media landscape.

Products & Features

Media Planning & Buying

Full-service cross-channel media planning and buying covering TV, digital, print, OOH, radio, and cinema

Audience Intelligence

Proprietary and third-party data tools for deep audience segmentation and targeting

Econometric Modelling

Advanced marketing mix modelling and econometrics to measure and optimise media ROI

Digital Performance

Paid search, programmatic display, social media advertising, and digital performance campaigns

Content & Creative Strategy

Media-led content strategy and creative partnerships to enhance campaign effectiveness

OMD Omni Platform

Access to Omnicom's Omni data and technology platform for audience insights, planning, and activation

Key Features
Cross-channel media planning and buyingData-driven audience targeting and segmentationEconometric and attribution modellingProgrammatic and digital activationAccess to Omnicom's Omni data platformBrand safety and media quality managementIntegrated search, social, and display capabilities
Use Cases
National brand awareness campaigns across TV and digitalPerformance-driven digital media activation for direct responseCross-channel media strategy for product launchesAudience segmentation and targeting for FMCG brandsMarketing mix modelling and ROI optimisationProgrammatic media buying and optimisation
Customer Segments
Automotive brandsFMCG companiesFinancial services firmsRetail and e-commerce brandsEntertainment and media companiesTelecommunications providers
Corporate history
  • 2000Founded
See integrations with Manning Gottlieb OMD (5)

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