Sky Media
Sky Media is the advertising sales arm of Sky in the UK, selling advertising on Sky's own channels and for partner broadcasters including Paramount and Warner Bros. Discovery, whose TNT Sports it represents.
Last updated Oct 9, 2026 by the ATDb Editorial Team · Connections updated Oct 26, 2026
AI-drafted from public sources27 sources cited
At a glance
About
Sky Media is the advertising sales arm of Sky in the UK, selling advertising on Sky's own channels and for partner broadcasters including Paramount and Warner Bros. Discovery, whose TNT Sports it represents. Its AdSmart from Sky product, launched in 2014, targets linear TV ads to individual households, and Sky has used it to bring smaller advertisers to TV. Since 2021 Sky Media has also sold its video-on-demand inventory programmatically, starting with a partnership with The Trade Desk. In January 2026 it launched an AI creative toolkit for small and medium-sized businesses that combines Waymark's AI ad generation, DAIVID's prediction of viewers' emotional response, and outcome forecasts from Sky Media's "Norman" databank of past campaigns. In November 2024 Sky Media was reported to have underpaid advertising partners including Paramount and Warner Bros. Discovery since 2017; Sky said it had notified the partners and was reimbursing them in full. Source 1: uk.themedialeader.com Source 2: videoweek.com Source 3: advanced-television.com Source 4: thedrum.com Source 5: videoweek.com Source 6: advanced-television.com Source 7: thedrum.com Source 8: newdigitalage.co Source 9: uk.themedialeader.com Source 10: uk.themedialeader.com Source 11: uk.themedialeader.com Source 12: exchangewire.com Source 13: themarketreporter.co.uk Source 14: uk.themedialeader.com