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Sky Media

London, England, United Kingdom · Founded 1990

501-1000 employees

Sourced & current · updated May 12, 2026Website

Sky Group's advertising sales house. Operates Sky AdSmart household-level addressable TV targeting. Recently launched AI-powered SME creative toolkit (Jan 2026). Joint partner in proposed UK premium video marketplace with ITV and Channel 4.

Where they sit

Stack tier: Infrastructure & Data (B)

Connected TV PlatformLocation-Based Advertising

UK's leading addressable TV advertising platform and one of the largest broadcast advertising sales houses, with unmatched household-level targeting scale in the UK market

Ownership

Parent: Sky Group

Subsidiaries

Pre-call brief from ATDb — sourced from the live database, current as of May 12, 2026. Not a static screenshot.