Sky Group

Sky is a European pay-TV, broadband and streaming group that Comcast has owned since 2018.^1,2,3,4,5 Sky no longer operates in Germany, Austria or Switzerland: RTL Group completed its purchase of Sky Deutschland from Comcast on June 1, 2026.^6,7,8 On June 29, 2026, Comcast announced a plan to spin off NBCUniversal together with Sky as a separate public company, expected to take about a year.^9,10,11 On July 6, 2026, Sky agreed to buy ITV's Media & Entertainment business (ITV's free-to-air channels and the ITVX streaming service, excluding ITV Studios) for up to £1.6 billion, subject to review by the UK's Competition and Markets Authority.^{1,2,4,5,12,13,14} In June 2025 Sky, ITV and Channel 4 announced a joint self-serve marketplace, planned for 2026, letting small and medium-sized businesses buy all three broadcasters' addressable and on-demand TV inventory in one campaign through Comcast Advertising's Universal Ads platform.^15,16,17 Source 1: sportcal.com Source 2: ppc.land Source 3: digital-news.it Source 4: csimagazine.com Source 5: tvbeurope.com Source 6: ibc.org Source 7: csimagazine.com Source 8: sportcal.com Source 9: irishtimes.com Source 10: tvtechnology.com Source 11: cbsnews.com Source 12: advanced-television.com Source 13: videoweek.com Source 14: cityam.com Source 15: csimagazine.com Source 16: mediacat.uk Source 17: ottverse.com