Sky Media Germany

Sky Media Germany is the advertising sales arm of Sky Deutschland, which RTL Group acquired from Comcast's Sky in June 2026.^1,2,3,4,5 Its core function is serving as Sky Deutschland's in-house advertising sales organization, with a focus on instream formats such as prerolls and sponsorships.⁶ The company's business development efforts are directed at expanding its digital advertising portfolio, encompassing Connected TV, OTT, and web and app platforms.⁷ According to its managing director, "premium" in this context means quality, and while no single standardized measurement currency yet exists for BVOD and CTV, indicators such as view-through rate, completion rate, and viewability rate position premium video at the forefront of quality advertising environments.⁸ Sky Media Germany is also a founding member of the FreeWheel Council for Premium Video Europe, an advocacy group of 13 broadcasters and media operators committed to promoting the premium video economy.⁹ Source 1: tvbeurope.com Source 2: broadcastnow.co.uk Source 3: en.paperjam.lu Source 4: turi2.de Source 5: horizont.net Source 6: adzine.de Source 7: adzine.de Source 8: iabeurope.eu Source 9: tvbeurope.com