Sky Media Germany

Unterföhring, Bavaria, Germany · Founded 2000

51-200 employees

Sourced & current · updated May 11, 2026Website

100% subsidiary of Sky Deutschland; exclusive ad marketer for Sky Germany + Sky Austria across linear, Sky Q, WOW (streaming), and AdSmart-DE. €546M TV ad sales 2023. AdSmart launched Feb 2019 (first non-UK rollout). Active programmatic CTV partner with StackAdapt as of March 2025.

Where they sit

Stack tier: Infrastructure & Data (B)

Connected TV PlatformRetail Media Platform

Exclusive premium TV and streaming ad sales house for Sky Deutschland, leading addressable TV provider in the DACH region

Ownership

Parent: Sky Group