Sky Media Italia
Sky Media Italia gives advertisers unmatched access to Italy's most engaged premium TV audiences, combining the only addressable TV solution in the country with self-serve tools and cross-screen video technology.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Television & Video Advertising / Ad Sales
- Business Model
- Ad Sales / Media Sales House
- Target Market
- Enterprise, Mid-Market, SMB
- Employee Count
- 201-500
- Parent Company
- Sky Group
- API Available
- Limited
Italy's leading premium TV ad-sales house and sole provider of addressable TV advertising in the Italian market
Sky Media Italia is the commercial advertising division of Sky Italia, responsible for selling advertising inventory across Sky's portfolio of pay-TV channels, free-to-air channels (TV8, Cielo, Sky TG24), and third-party partner inventory including Disney, A&E, and ViacomCBS properties. As Italy's leading premium TV ad-sales house, it serves as the single point of contact for advertisers seeking access to Sky's broad and engaged audience base across linear and digital platforms. The company has invested significantly in advertising technology, launching the Sky Advertising Manager self-serve platform in October 2020 to democratize access to Sky's inventory for smaller and mid-market advertisers. Its flagship innovation, Sky AdSmart Italia, is the only addressable TV advertising solution available in the Italian market, enabling advertisers to deliver targeted, household-level TV ads based on demographic and behavioral data — a capability that sets Sky Media Italia apart from traditional broadcast competitors. Sky Media Italia also operates Fluid Content, a cross-network video advertising technology that extends campaign reach across multiple screens and environments. Additionally, the company manages out-of-home advertising for Aeroporti di Roma, broadening its media offering beyond television. Its combination of premium content environments, proprietary data, addressable TV technology, and self-serve tooling positions it as a uniquely capable partner for both large brand advertisers and performance-focused SMBs in the Italian market.
Sky AdSmart Italia
Italy's only addressable TV advertising solution, enabling household-level targeting on Sky's linear TV channels using demographic and behavioral data.
Sky Advertising Manager
Self-serve digital platform launched in October 2020 allowing advertisers to plan, buy, and manage campaigns across Sky's inventory independently.
Fluid Content
Cross-network video advertising technology that extends campaign reach across multiple screens, platforms, and environments within the Sky ecosystem.
Aeroporti di Roma OOH
Out-of-home advertising inventory management for Rome's airports, offering advertisers premium physical media placements.
Partner Inventory Sales
Ad-sales representation for third-party channel partners including Disney, A&E, and ViacomCBS properties in Italy.
- 2003Founded