Sky Media Italia

Rome, Lazio, Italy · Founded 2003

201-500 employees

Sourced & current · updated May 11, 2026Website

Italian ad-sales house for Sky Italia covering Sky-branded pay channels, FTA channels (TV8, Cielo, Sky TG24), partner Disney/A&E/ViacomCBS inventory, and Aeroporti di Roma OOH. Operates Sky Advertising Manager self-serve platform (launched Oct 2020) plus Sky AdSmart Italia (the only addressable TV solution in Italy) and Fluid Content cross-network video tech.

Where they sit

Stack tier: Infrastructure & Data (B)

Connected TV PlatformDigital Out-of-HomeVideo Advertising Platform

Italy's leading premium TV ad-sales house and sole provider of addressable TV advertising in the Italian market

Ownership

Parent: Sky Group