S
Sky Group
Isleworth, Middlesex, England, United Kingdom · Founded 1990
10001+ employees · Acquired by Comcast for ~$39B in 2018
Sourced & current · updated May 11, 2026Website
British media and telecommunications conglomerate. Comcast's primary European footprint covering UK, Ireland, Germany, Austria, Switzerland, Italy. Owner of Sky News, Sky Sports, Sky Studios, Sky AdSmart targeting platform. Acquired by Comcast September 2018 for ~$39B.
Where they sit
Stack tier: Ecosystem Services (A)
Demand Side Platform (DSP)Connected TV Platform
Europe's leading pay-TV addressable advertising platform and one of the continent's largest media and broadband providers, owned by Comcast
Ownership
Parent: Comcast Corporation
Subsidiaries