M
Marigold
Nashville, Tennessee, United States · Founded 2004
201-500 employees
Sourced & current · updated May 11, 2026
Marigold (formerly CM Group) is an SMB-focused customer-engagement and email marketing platform group. Following the Nov 24 2025 sale of its enterprise business to Zeta Global ($325M), Marigold retains its SMB-tier brands: Campaign Monitor, Emma, and Vuture. Divested enterprise brands (Cheetah Digital, Selligent, Sailthru, Liveclicker, Marigold Loyalty, Grow) now sit under Zeta Global.
Where they sit
Stack tier: Infrastructure & Data (B)
Email MarketingMarketing Automation
A leading SMB email marketing platform group operating multiple branded products across distinct verticals, competing in the crowded but growing email automation space.
Ownership
Subsidiaries