Marketing Cloud Account Engagement
San Francisco, California, United States · Founded 2000
CRM
Marketing Cloud Account Engagement is a B2B marketing automation platform, formerly known as Pardot, that helps marketers identify which leads are most likely to convert into customers.
Where they sit
Stack tier: Ecosystem Services (A)
Marketing Automation
Leading B2B marketing automation platform within the Salesforce ecosystem, competing at the enterprise and mid-market level against Marketo, HubSpot, and Eloqua
Ownership
Parent: Salesforce Marketing Cloud