Marketo Engage delivers comprehensive marketing automation that enables businesses to attract, segment, and nurture customers at scale with personalized, cross-channel experiences powered by AI and deep analytics.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Marketing Automation
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 1001-5000
- Funding
- $108M
- Revenue Range
- Part of Adobe's Digital Experience segment (multi-billion dollar)
- Stock Symbol
- NASDAQ:ADBE
- Parent Company
- Adobe Inc.
- API Available
- Yes
Market Position
Leader in marketing automation and B2B marketing platforms, part of Adobe Experience Cloud
Overview
Marketo, now operating as Adobe Marketo Engage following Adobe's acquisition in 2018 for $4.75 billion, is a comprehensive marketing automation platform that enables businesses to engage customers and prospects across multiple channels. The platform provides tools for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing, with robust analytics and attribution capabilities. As part of Adobe Experience Cloud, Marketo Engage serves as Adobe's primary B2B marketing solution, integrating deeply with other Adobe products while maintaining its distinct brand and product identity. The platform is widely recognized as a leader in the marketing automation space, serving thousands of organizations globally across various industries including technology, healthcare, financial services, and manufacturing. Marketo Engage continues to evolve with AI-powered features, advanced account-based marketing capabilities, and enhanced integration with Adobe's broader ecosystem of creative and experience management tools.
Products & Features
Marketing Automation
Core automation engine for lead nurturing, scoring, and campaign management
Email Marketing
Advanced email creation, personalization, testing, and delivery capabilities
Lead Management
Lead capture, scoring, routing, and lifecycle management tools
Account-Based Marketing
ABM tools for targeting and engaging key accounts with personalized experiences
Marketing Analytics
Attribution, reporting, and analytics for measuring marketing performance and ROI
Predictive Content
AI-powered content recommendations and personalization
Web Personalization
Real-time website personalization based on visitor behavior and attributes
Mobile Marketing
Mobile app engagement and push notification capabilities
Key Features
Advanced lead scoring and nurturingMulti-channel campaign orchestrationAI-powered predictive analyticsAccount-based marketing toolsRevenue attribution modelingDynamic content personalizationNative CRM integrationsMarketing calendar and planningA/B and multivariate testingSales insight and alerts
Use Cases
B2B lead generation and nurturingAccount-based marketing campaignsCustomer lifecycle marketingEvent marketing and webinar promotionCross-sell and upsell campaignsMarketing and sales alignmentMulti-touch attribution analysisPersonalized email marketing at scale
Customer Segments
B2B Technology CompaniesFinancial ServicesHealthcare and Life SciencesManufacturingProfessional ServicesHigher EducationEnterprise B2C Brands