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MaxPoint Interactive

Acquired

Raleigh, North Carolina, United States · Founded 2007

201-500 employees · MXPT

Sourced & current · updated May 29, 2026

MaxPoint Interactive was a digital advertising platform that used hyperlocal targeting to connect national brands with local consumers, later acquired by Valassis.

Where they sit

Location-Based AdvertisingProgrammatic Platform

Pioneer in hyperlocal digital advertising targeting for national brands seeking local consumer engagement and in-store traffic lift

Ownership

Parent: Valassis

Recent moves

Pre-call brief from ATDb — sourced from the live database, current as of May 29, 2026. Not a static screenshot.