MediaLink

Premier strategic advisory firm serving C-suite executives across the media, marketing, and advertising ecosystem with unmatched industry relationships and deal-making capabilities.

MediaLink is a leading strategic advisory firm founded by Michael Kassan that operates at the intersection of media, marketing, advertising, and technology. The company provides high-level consulting, business development, and deal-making services to some of the world's most prominent brands, agencies, media companies, and technology platforms. MediaLink is known for its deep relationships across the industry and its ability to broker partnerships, navigate complex business transformations, and advise C-suite executives on strategic direction. The firm differentiates itself through its unique positioning as a trusted intermediary and connector within the media and advertising ecosystem. MediaLink's services span strategic consulting, talent advisory, mergers and acquisitions guidance, and business development. The company is particularly well known for its prominent presence at major industry events such as CES, Cannes Lions, and the Advertising Week conferences, where it often hosts high-profile gatherings that reinforce its role as a convener of industry leadership. MediaLink was acquired by UTA (United Talent Agency) in 2021, expanding UTA's footprint into the marketing and media advisory space. Under UTA ownership, MediaLink has continued to operate as a distinct brand leveraging its established reputation and relationships. The firm serves a broad client base including Fortune 500 marketers, major holding companies, streaming platforms, and emerging technology companies seeking to navigate the rapidly evolving media landscape.

• 2003Founded