M
Microsoft Invest
DefunctNew York, New York, United States · Founded 2007
1001-5000 employees · MSFT
Sourced & current · updated Jun 3, 2026Website
Microsoft Invest was Microsoft's demand-side platform (DSP) for programmatic advertising, evolved from AppNexus and Xandr Invest, scheduled for sunset on February 28, 2026.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)Connected TV PlatformProgrammatic Platform
Enterprise-grade DSP with deep programmatic roots, positioned as a premium open-web buying platform within Microsoft's advertising ecosystem before its discontinuation
Ownership
Parent: Microsoft