Midroll
AcquiredLos Angeles, California, United States · Founded 2010
51-200 employees
Midroll is a podcast advertising network and ad-rep firm. E.W. Scripps bought it in 2015 and sold it to SiriusXM with Stitcher on October 19, 2020; in May 2021 SiriusXM merged Stitcher's ad sales into SXM Media (now SiriusXM Media).
Where they sit
Stack tier: Infrastructure & Data (B)
Audio AdvertisingProgrammatic Platform
Was one of the largest and most influential podcast advertising networks in the United States, representing hundreds of premium shows and setting industry standards for host-read ad monetization.
Ownership
Parent: SiriusXM Media