Moat

Defunct

New York, New York, United States · Founded 2010

201-500 employees · ~$67M

Sourced & current · updated Jun 8, 2026Website

Moat was a leading ad measurement and analytics platform acquired by Oracle for $850M in 2017, shut down in September 2024 as part of Oracle's full exit from the ad tech business.

Where they sit

Stack tier: Ecosystem Services (A)

Verification & MeasurementAd Fraud Prevention

Was a top-tier independent ad measurement and verification platform before acquisition; competed directly with IAS and DoubleVerify for brand safety and viewability measurement market share.

Ownership

Parent: Oracle Advertising

Competitors

Verasity

AdScore