Moz

C · Marketing TechnologyAcquired

Seattle, Washington, United States · Founded 2004

201-500 employees · $29.1M

Sourced & current · updated Oct 22, 20261 of 5 facts verifiedWebsite

Acquired by iContact in 2021, Moz is a leading SEO software platform offering tools for keyword research, link building, site auditing, and rank tracking trusted by marketers worldwide.

Where they sit

Stack tier: Marketing Technology (C)

Data & AnalyticsMarketing AnalyticsMarketing Technology

One of the most established and widely recognized SEO software platforms, known for its proprietary authority metrics and strong community presence

Ownership

Parent: iContact

Competitors

BuzzSumo

Mangools

Nightwatch

Raven Tools

Seomonitor

In their space

• Adobe acquires Semrush2 sourcesNov 18, 2025 · $1.9B