Moz
C · Marketing TechnologySubsidiaryMoz provides comprehensive SEO tools and proprietary metrics that help businesses improve their search engine rankings, understand their competitive landscape, and make data-driven decisions about their organic search strategy.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- SEO Software / Marketing Technology
- Business Model
- SaaS
- Target Market
- SMB, Mid-Market, Enterprise
- Employee Count
- 201-500
- Funding
- $29.1M
- Revenue Range
- $40M-$50M
- Stock Symbol
- N/A
- Parent Company
- Ziff Davis
- API Available
- Yes
Market Position
Leading SEO software provider with strong brand recognition and educational resources
Overview
Moz is a prominent software-as-a-service company specializing in search engine optimization (SEO) tools and resources. Founded in 2004 as a blog and online community, Moz evolved into a comprehensive SEO platform offering solutions for keyword research, link analysis, site audits, rank tracking, and competitive intelligence. The company serves digital marketers, SEO professionals, and businesses of all sizes seeking to improve their organic search performance and online visibility. Moz operates as a subsidiary of iContact Marketing Corp (now Ziff Davis), following its acquisition in 2021. Despite the ownership change, Moz continues to maintain its distinct brand identity and product offerings. The platform is known for proprietary metrics like Domain Authority and Page Authority, which have become industry-standard measures for evaluating website strength. Moz also maintains a strong educational presence through its blog, Whiteboard Friday video series, and the MozCon annual conference. While Moz sits adjacent to the advertising technology ecosystem rather than being a core AdTech platform, it plays a significant role in the broader digital marketing landscape. The company's tools help marketers optimize their organic search strategies, which complement paid advertising efforts. Moz competes in the SEO software market alongside platforms like SEMrush, Ahrefs, and others, positioning itself as a trusted resource for both SEO practitioners and businesses investing in search marketing.
Products & Features
Moz Pro
All-in-one SEO toolset including keyword research, site audits, rank tracking, and backlink analysis
Moz Local
Local SEO management platform for managing business listings across directories and monitoring local search performance
Moz API
Developer access to Moz's link metrics, keyword data, and other SEO intelligence
MozBar
Free browser extension providing instant SEO metrics while browsing any website
Keyword Explorer
Keyword research tool with search volume data, difficulty scores, and SERP analysis
Link Explorer
Backlink analysis tool for discovering and analyzing link profiles
Domain Analysis
Comprehensive domain-level SEO metrics including Domain Authority scoring
Key Features
Domain Authority and Page Authority metricsKeyword difficulty scoringSite crawl and technical SEO auditsRank tracking and SERP analysisBacklink discovery and analysisCompetitive research toolsOn-page optimization recommendationsLocal listing management
Use Cases
Keyword research and content planningTechnical SEO audits and site health monitoringBacklink profile analysis and link buildingCompetitor analysis and market researchLocal SEO management for multi-location businessesRank tracking and performance monitoringSEO reporting for agencies and clients
Customer Segments
Digital marketing agenciesIn-house SEO teamsSmall and medium-sized businessesEnterprise organizationsFreelance SEO consultantsContent marketersE-commerce businesses