My Code

Leading multicultural media and advertising company in the U.S., specializing in Hispanic, Black, and AAPI audience segments

My Code is a leading multicultural media and advertising company that helps brands authentically reach and engage Hispanic, Black, and Asian American and Pacific Islander (AAPI) communities. The company operates a portfolio of culturally relevant digital media properties and offers advertisers a suite of data-driven tools, custom content, and programmatic solutions designed to connect with diverse audiences at scale. My Code was formed through the merger of H Code (a Hispanic digital media company) and Black-owned media network STARZ (not the entertainment company), and has since expanded its multicultural footprint significantly. The company's platform combines owned-and-operated media properties with a broader network of multicultural publishers, enabling advertisers to reach diverse audiences across display, video, social, and native formats. My Code provides cultural intelligence, audience insights, and creative services to help brands craft messaging that resonates authentically with multicultural consumers, who represent a growing and economically powerful segment of the U.S. population. In the AdTech ecosystem, My Code occupies a distinctive niche as a multicultural-first media company, differentiating itself from general market platforms by prioritizing cultural relevance and community trust. The company serves Fortune 500 brands, agencies, and media buyers seeking to diversify their advertising spend and connect meaningfully with Hispanic, Black, and AAPI audiences. As multicultural audiences continue to grow as a share of the U.S. population, My Code's specialized focus positions it as an increasingly important partner for brands pursuing inclusive marketing strategies.