National Research Group

Los Angeles, California, United States · Founded 1966

201-500 employees

Sourced & current · updated Jun 6, 2026Website

LA + London entertainment-industry research; movie-tracking specialist. Stagwell acquired from Nielsen 2017.

Where they sit

Stack tier: Infrastructure & Data (B)

Data & AnalyticsVerification & Measurement

Dominant specialist in entertainment industry research, widely regarded as the gold standard for pre-release film tracking and audience insights among major Hollywood studios and streaming platforms.

Ownership

Parent: Stagwell Inc.