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NBCU One Platform
New York, NY, USA · Founded 2020
10001+ employees · CMCSA
Sourced & current · updated Jun 6, 2026
NBCUniversal's unified cross-platform advertising platform launched 2020; full-scale "One Platform Total Audience" debuted at CES 2024 with AI-driven planning + activation across linear and streaming. Houses NBCUnified data + Audience Insights Hub clean room + (2026) Performance Insights Hub + LIVE Total Impact + Contextual Targeting in LIVE. Sells Versant inventory under same banner through 2 upfront cycles per May 2025 agreement.
Where they sit
Stack tier: Ecosystem Services (A)
Data Management PlatformVideo Advertising PlatformProgrammatic Platform
Leading premium cross-platform advertising platform combining linear TV, streaming (Peacock), and digital with first-party data and AI-driven tools; one of the top 3 premium video ad ecosystems in the US
Ownership
Subsidiaries