News America Marketing

Rebranded

New York, NY, United States · Founded 1988

1001-5000 employees

Sourced & current · updated May 22, 2026

News Corp shopper-marketing subsidiary (1988-2020). Operated SmartSource coupon inserts, FSI (free-standing insert) advertising, and in-store marketing programs. Sold to Charlesbank Capital Partners May 5, 2020 and renamed Neptune Retail Solutions.

Where they sit

Stack tier: Marketing Technology (C)

One of the two dominant FSI coupon insert providers in the U.S., with extensive in-store marketing network reach across major retail chains

Ownership

Parent: News Corp