Pixlr

Leading free online photo editor with millions of monthly users

Pixlr is a cloud-based photo editing platform that provides accessible image editing tools through web browsers and mobile applications. Founded in 2008 by Ola Sevandersson, the platform gained popularity as a free alternative to desktop photo editing software, offering features ranging from basic photo adjustments to advanced layer-based editing. The company was acquired by Autodesk in 2011, then sold to 123RF (Inmagine Group) in 2017, and continues to operate as a distinct brand under Inmagine's ownership. While not a traditional AdTech company, Pixlr operates within the creative tools ecosystem that supports digital advertising and content creation. The platform serves millions of users globally with both free and premium subscription tiers, offering tools like Pixlr X (simplified editor), Pixlr E (advanced editor), and mobile applications. Under Inmagine Group's ownership, Pixlr has expanded its feature set and integrated with the parent company's stock photography and creative asset offerings, positioning itself as an accessible creative tool for marketers, social media managers, and content creators who produce visual assets for digital advertising campaigns.