Relay42

Acquired

Amsterdam, North Holland, Netherlands · Founded 2010

51-200 employees · $16M

Sourced & current · updated Jun 8, 2026Website

Relay42 was a customer data platform (CDP) and journey orchestration provider that enabled marketers to unify customer data and deliver personalized experiences across channels before being acquired by Salesforce in 2021.

Where they sit

Stack tier: Marketing Technology (C)

Attribution & AnalyticsCustomer Data PlatformMarketing Automation

A leading European CDP and journey orchestration platform with strong presence in privacy-conscious, regulated industries

Ownership

Parent: Supermetrics