Republica Havas
Republica Havas helps major brands authentically connect with U.S. multicultural consumers — especially Hispanic and Black audiences — through culturally grounded creative, strategy, and media expertise.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Multicultural Marketing & Advertising
- Business Model
- Agency
- Target Market
- Enterprise
- Employee Count
- 51-200
- Parent Company
- Havas Creative (part of Havas)
- API Available
- No
One of the most prominent multicultural marketing agencies in the U.S., with particular strength in the Hispanic market and growing capabilities across diverse consumer segments under the Havas umbrella.
Republica Havas is a leading multicultural marketing and communications agency headquartered in Miami, Florida, operating as part of the Havas Creative Network. Founded by Jorge Plasencia and Luis Casamayor, the agency has built a strong reputation for connecting brands with diverse American audiences — particularly U.S. Hispanic, Black, and multicultural consumers — through culturally resonant creative work, media strategy, and integrated communications. The agency offers a full suite of services including brand strategy, creative development, digital marketing, social media, public relations, and media planning and buying. Its deep cultural expertise and bilingual capabilities allow it to craft campaigns that authentically engage multicultural segments, which represent a growing and economically significant portion of the U.S. consumer market. In 2022, Republica Havas expanded its footprint by launching Republica Havas Health, a joint unit focused on multicultural health marketing. As part of the broader Havas Group ecosystem, Republica Havas benefits from global network resources, data capabilities, and cross-agency collaboration while maintaining its specialized multicultural focus. The agency serves major national brands across industries including consumer goods, healthcare, financial services, and entertainment, positioning itself as a critical partner for companies seeking to authentically engage America's diverse majority.
Multicultural Brand Strategy
Cultural insights and strategic planning to position brands effectively within Hispanic, Black, and diverse consumer markets.
Creative Development
Bilingual and culturally nuanced creative campaigns across TV, digital, print, and out-of-home channels.
Digital & Social Media Marketing
Social media strategy, content creation, and digital advertising tailored to multicultural audiences.
Media Planning & Buying
Targeted media investment strategies reaching multicultural consumers across relevant channels and platforms.
Public Relations
PR and communications services with a multicultural lens, including influencer engagement and community outreach.
Republica Havas Health
A joint unit launched in 2022 focused on multicultural health marketing, addressing health equity and diverse patient/consumer engagement.
- 2000Founded