Reverb

Leading online marketplace for musical instruments and gear

Reverb is an online marketplace dedicated to musical instruments and equipment, connecting buyers and sellers of new, used, and vintage gear worldwide. Founded in 2013, the platform serves musicians, music stores, and gear enthusiasts, offering a specialized alternative to general marketplaces like eBay or Craigslist. The company operates a two-sided marketplace model with integrated payment processing, shipping tools, and price guides to facilitate transactions in the musical instrument ecosystem. In 2019, Reverb was acquired by Etsy for approximately $275 million, becoming a subsidiary of the larger e-commerce marketplace company. Since the acquisition, Reverb continues to operate as a distinct brand and platform under Etsy's ownership, maintaining its focus on the music gear vertical. The platform serves both individual musicians and professional music retailers, providing tools for inventory management, storefront customization, and marketplace analytics. While Reverb is primarily an e-commerce marketplace rather than a traditional AdTech company, it does operate advertising and promotional tools for sellers on its platform, including featured listings, promotional campaigns, and seller advertising options. The company's significance in the broader digital commerce ecosystem lies in its vertical specialization and community-driven approach to the musical instrument market.