Roblox
San Mateo, California, United States · Founded 2004
5001-10000 employees · RBLX
Sourced & current · updated Oct 26, 2026Website
Roblox is a large-scale online gaming platform where millions of players build, socialize, and explore virtual experiences daily, and it is investing in proprietary AdTech to differentiate itself from competitors, running its advertising operations entirely in-house rather than relying on third-party solutions.
Where they sit
Stack tier: Ecosystem Services (A)
In-Game AdvertisingProgrammatic Platform
One of the largest user-generated gaming platforms globally, with a dominant position in youth and teen gaming audiences and a growing proprietary in-game advertising ecosystem
Ownership
Subsidiaries