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Rocket Fuel
DefunctRedwood City, California, United States · Founded 2008
501-1000 employees · $169M
Sourced & current · updated May 29, 2026Website
Rocket Fuel (acquired by Sizmek) was an AI-powered programmatic media buying platform that used predictive algorithms for ad targeting and optimization. The company specialized in programmatic display, video, and mobile advertising.
Where they sit
Stack tier: Infrastructure & Data (B)
Demand Side Platform (DSP)
Former publicly-traded programmatic advertising platform, now defunct after acquisition and subsequent parent company bankruptcy
Ownership
Parent: Sizmek