Salesforce DMP

Defunct

San Francisco, California, United States · Founded 2010

201-500 employees · CRM

Sourced & current · updated Jun 8, 2026Website

Salesforce DMP (formerly Krux) was a data management platform that enabled marketers to unify, segment, and activate audience data across digital channels before being sunset in 2022.

Where they sit

Stack tier: Ecosystem Services (A)

Data Management PlatformMarketing Technology

Was a top-tier enterprise DMP, competing with Oracle BlueKai and Adobe Audience Manager, with particular strength in publisher-side data management and CRM integration via Salesforce.

Ownership

Parent: Salesforce Marketing Cloud