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Silverpop
AcquiredAtlanta, Georgia, United States · Founded 1999
201-500 employees
Sourced & current · updated May 29, 2026
Silverpop was a cloud-based digital marketing platform specializing in email marketing and marketing automation, acquired by IBM in 2014 and integrated into IBM Marketing Cloud.
Where they sit
A recognized mid-tier leader in marketing automation and email marketing, competing with Eloqua, Marketo, and ExactTarget before acquisition by IBM
Ownership
Parent: IBM