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Silverpop was acquired by IBM (Jun 2014) (see deal)— see IBM for current status.
Brief
S

Silverpop

Silverpop empowered marketers to deliver personalized, behavior-triggered multi-channel campaigns at scale through a unified email marketing and automation platform.

Atlanta, Georgia, United StatesFounded 1999

Last updated May 22, 2026 by ATDb automated enrichment · Connections updated May 29, 2026

Industry
Email Marketing and Marketing Automation
Business Model
SaaS
Target Market
Mid-Market and Enterprise
Employee Count
201-500
Revenue Range
$50M-$100M
Parent Company
IBM
API Available
Yes
Market Position

A recognized mid-tier leader in marketing automation and email marketing, competing with Eloqua, Marketo, and ExactTarget before acquisition by IBM

Overview

Silverpop was an Atlanta-based digital marketing technology company founded in 1999 that provided cloud-based email marketing, marketing automation, and lead management solutions. The platform enabled B2B and B2C marketers to create, manage, and optimize personalized multi-channel campaigns across email, mobile, social, and web channels. Silverpop was particularly known for its behavioral marketing capabilities, allowing marketers to trigger automated campaigns based on customer actions and engagement signals. The company served thousands of clients globally, ranging from mid-market businesses to large enterprises, and was recognized as a leader in the marketing automation space by analysts including Gartner and Forrester. Its Engage platform combined email marketing with robust automation workflows, CRM integration, and analytics, making it a competitive alternative to Eloqua, Marketo, and ExactTarget. In April 2014, IBM acquired Silverpop to bolster its Smarter Commerce initiative and digital marketing portfolio. The technology was subsequently integrated into IBM Marketing Cloud (later part of IBM Watson Marketing and eventually divested to Acoustic in 2019). The Silverpop brand was retired as IBM consolidated its marketing technology offerings under a unified platform.

Products & Features

Silverpop Engage

Core email marketing and marketing automation platform for B2C marketers with behavioral targeting and campaign management

Silverpop Engage B2B

Lead management and nurturing platform designed for B2B marketing and sales alignment

Universal Behaviors

Cross-channel behavioral tracking enabling marketers to trigger campaigns based on web, email, and mobile interactions

Mobile Marketing

SMS and push notification capabilities integrated with the broader automation platform

Social Integration

Tools to incorporate social media signals and sharing into email and automation workflows

Key Features
Behavioral-triggered email automationLead scoring and nurturingDynamic content personalizationMulti-channel campaign managementCRM integrationAdvanced segmentationA/B and multivariate testingReal-time analytics and reportingLanding page and form builderProgressive profiling
Use Cases
Automated lead nurturing for B2B sales pipelinesBehavior-triggered lifecycle email campaignsE-commerce cart abandonment and re-engagementEvent-driven marketing communicationsCustomer onboarding automationMulti-channel promotional campaigns
Customer Segments
B2B technology companiesE-commerce and retail brandsFinancial services firmsHealthcare organizationsMedia and publishing companiesMid-market and enterprise marketers
Corporate history
  • 1999Founded
  • 2014Acquired by IBM
Connections

Explore further

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On the Holdco MapIBMRecent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around Silverpop