Sky AdSmart

Isleworth, Middlesex, United Kingdom · Founded 2014

1001-5000 employees

Sourced & current · updated Jun 6, 2026Website

Household-level addressable TV advertising platform launched 2014. Allows demographic, location, time-of-day, interest-based targeting. Integrated with NBCU Audience Studio in 2019 to form joint AdSmart cross-Atlantic offering.

Where they sit

Stack tier: Infrastructure & Data (B)

Demand Side Platform (DSP)Connected TV Platform

Leading addressable TV advertising platform in the UK and Ireland, part of Sky Media's broader advertising portfolio under Comcast/NBCUniversal

Ownership

Parent: Sky Media