Smartclip

Leading European video advertising technology platform with strong presence in CTV and broadcaster markets

Smartclip is a prominent video advertising technology company that operates across Europe, providing comprehensive solutions for digital video monetization, particularly in connected TV (CTV), over-the-top (OTT), and online video environments. The company serves as a bridge between premium publishers and advertisers, offering ad serving, programmatic capabilities, and video advertising management platforms. As a subsidiary of RTL Group (part of Bertelsmann), Smartclip benefits from strong media industry connections while maintaining its position as a technology-focused video advertising specialist. The company operates a full-stack video advertising platform that includes supply-side platform (SSP) capabilities, ad serving technology, and programmatic solutions tailored specifically for video inventory. Smartclip works with major broadcasters, publishers, and content owners across Europe to help them maximize revenue from their digital video content through both direct and programmatic advertising channels. Smartclip's market position is particularly strong in the European CTV and broadcaster space, where it serves as a trusted technology partner for premium video inventory monetization. The company has established itself as a key player in the evolving television advertising ecosystem, helping traditional broadcasters transition to digital and addressable advertising models while maintaining brand safety and premium positioning.