Speakr

Mid-tier influencer marketing platform focused on data-driven campaign management

Speakr was an influencer marketing technology platform that facilitated connections between brands and social media influencers across multiple platforms including YouTube, Instagram, Twitter, and Facebook. The company provided tools for brands and agencies to discover influencers, manage campaigns, track performance metrics, and measure ROI from influencer partnerships. Speakr differentiated itself by offering a data-driven approach to influencer marketing with analytics and reporting capabilities that helped marketers identify the right influencers for their campaigns and measure campaign effectiveness. The platform served brands, agencies, and marketers looking to leverage influencer marketing as part of their digital advertising strategies. Speakr's technology enabled campaign management at scale, allowing users to work with multiple influencers simultaneously while maintaining oversight of content creation, approval workflows, and performance tracking. In 2016, Speakr was acquired by Whalar, a UK-based influencer marketing company. Following the acquisition, Speakr's technology and team were integrated into Whalar's operations, and the Speakr brand ceased to operate as a distinct entity. The acquisition helped Whalar expand its presence in the North American market and enhance its technology capabilities in the influencer marketing space.