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Specs Inc.

Santa Monica, California, United States · Founded 2026

51-200 employees

Sourced & current · updated Oct 23, 20261 of 4 facts verified

Snap subsidiary spun out Jan 2026 to develop next-generation AR glasses (consumer Spectacles Gen 6 target). Independent operation under Snap.

Where they sit

Location-Based AdvertisingIn-Game Advertising

Early-stage AR hardware spinout backed by Snap, competing in the nascent consumer smart glasses market against Meta Ray-Ban and Apple Vision Pro

Ownership

Parent: Snap Inc.

Subsidiaries

Pre-call brief from ATDb — sourced from the live database, current as of Oct 23, 2026. Not a static screenshot.