Spotify for Podcasters

Rebranded

Stockholm, Stockholm County, Sweden · Founded 2023

10001+ employees · SPOT

Sourced & current · updated May 11, 2026Website

Podcaster creation/distribution/analytics platform that absorbed Anchor at the March 2023 Stream On event. Renamed to Spotify for Creators in November 2024. Provides hosting, monetization, analytics, and Spotify-platform integration for podcasters.

Where they sit

Stack tier: Marketing Technology (C)

Audio AdvertisingProgrammatic Platform

Spotify's native creator platform with unmatched distribution reach, competing directly with independent podcast hosting platforms by bundling hosting, analytics, and monetization within the world's largest podcast listening platform.

Ownership

Parent: Spotify