SXM Media

Leading audio advertising platform with access to SiriusXM and Pandora's combined audience

SXM Media operates as the advertising sales arm of SiriusXM, providing advertisers with access to one of North America's largest audio audiences. The company offers comprehensive audio advertising solutions spanning SiriusXM's satellite radio service, Pandora streaming platform, and an extensive podcast network. SXM Media leverages first-party listener data and advanced targeting capabilities to deliver personalized audio advertising at scale, reaching over 150 million listeners across multiple platforms. As a subsidiary of SiriusXM, SXM Media combines the reach of traditional broadcast with the precision of digital advertising technology. The platform provides advertisers with tools for audience targeting, campaign management, and measurement across the entire SiriusXM ecosystem. SXM Media serves as a significant player in the audio advertising space, competing with other major audio platforms and offering unique inventory that includes both ad-supported and subscription-based listening environments. The company positions itself at the intersection of traditional radio advertising and programmatic digital audio, offering both direct sales and programmatic buying options. SXM Media's access to extensive first-party data from millions of subscribers and listeners enables sophisticated audience segmentation and targeting capabilities that differentiate it in the competitive audio advertising marketplace.