Tenor

Leading GIF search and sharing platform integrated across major messaging and social platforms

Tenor is a GIF search engine and content platform that helps users discover and share animated GIFs across various digital platforms. Founded in 2014, the company built one of the world's largest libraries of searchable GIFs and stickers, powering GIF functionality for messaging apps, social media platforms, and keyboards. In March 2018, Tenor was acquired by Google and continues to operate as a distinct service under Google's ownership. The platform serves billions of GIF searches monthly and has become deeply integrated into popular communication platforms including WhatsApp, Facebook Messenger, iMessage, and many others. As part of Google, Tenor maintains its brand identity while benefiting from Google's infrastructure and resources. The platform operates both as a consumer-facing website and app, as well as through its API that developers and platforms integrate to provide GIF search functionality. Tenor's technology uses machine learning and search algorithms to help users find relevant GIFs based on emotions, reactions, and trending content. The platform also provides content creation tools and analytics for brands and content creators who want to distribute their GIFs through Tenor's network. In the AdTech ecosystem, Tenor represents an important content discovery and distribution platform that enables brand engagement through visual content. The platform offers opportunities for sponsored content and branded GIFs, allowing advertisers to reach users at moments of high engagement during messaging and social sharing activities.