The Monkeys

Formerly Australia's most-awarded independent creative agency; rebranded as Droga5 under Accenture Song in December 2024.

The Monkeys was a Sydney-based independent creative agency founded in 2006, widely regarded as one of Australia's most celebrated and awarded creative shops. The agency built its reputation on bold, culturally resonant advertising campaigns for major Australian and global brands, earning consistent recognition at local and international award shows including Cannes Lions. Its creative output spanned brand strategy, integrated campaigns, digital content, and film production, making it a significant force in the Australian advertising and marketing landscape. In 2017, The Monkeys was acquired by Accenture Interactive (later rebranded as Accenture Song), marking a landmark moment in the Australian advertising industry as one of the most prominent indie agency acquisitions of that era. Under Accenture Song's ownership, The Monkeys continued to operate as a distinct creative brand, retaining its identity and leadership while benefiting from the broader capabilities of its global parent. The agency was a key creative hub within Accenture Song's Asia-Pacific operations. On 1 December 2024, The Monkeys brand was retired when it was officially rebranded as Droga5, aligning it with Accenture Song's globally unified creative agency brand. Mark Green, who had led The Monkeys, was appointed Global CEO of Droga5, underscoring the significance of the Australian agency's talent and leadership within the broader network. The Monkeys' legacy lives on through the Droga5 brand, which now operates from Sydney as part of Accenture Song's global creative network.