The Yes

Merged

San Francisco, California, United States · Founded 2018

51-200 employees · $30M

Sourced & current · updated May 11, 2026

AI-powered fashion shopping app acquired by Pinterest May 2022 for $300M. Tech integrated into Pinterest shopping recommendations. Standalone app shut down post-acquisition.

Where they sit

Retail Media PlatformE-commerce Marketing

Pioneer in AI-personalized fashion discovery, acquired by Pinterest to bolster its shopping recommendation capabilities

Ownership

Parent: Pinterest Inc.