TikTok Creator Marketplace

Was TikTok's official first-party influencer marketplace, uniquely positioned with native platform data and direct creator access before being consolidated into TikTok One.

TikTok Creator Marketplace (TTCM) was ByteDance's official influencer marketing platform built directly into the TikTok ecosystem, designed to facilitate partnerships between brands and TikTok creators. Launched in 2019, it provided advertisers and agencies with a self-serve environment to discover creators, analyze audience demographics, review performance metrics, and manage campaign collaborations — all within a platform that had direct access to TikTok's first-party data. This gave it a significant edge over third-party influencer marketing tools that relied on scraped or estimated data. At its peak, TikTok Creator Marketplace hosted hundreds of thousands of creators across dozens of markets, making it one of the largest native influencer marketing platforms in the world. Brands could filter creators by niche, follower count, engagement rate, audience location, and other parameters, then initiate collaboration requests directly through the platform. The marketplace also supported open applications, where creators could proactively apply to brand campaigns, streamlining the matchmaking process on both sides. In April 2025, TikTok Creator Marketplace was sunset and its functionality was absorbed into TikTok One, a unified creator and advertising hub that consolidated TTCM, TikTok for Business, and other creator tools into a single platform. The rebranding reflected TikTok's strategy to offer a more integrated experience for advertisers, creators, and agencies, rather than maintaining separate portals. TTCM's legacy lies in pioneering the concept of a native, data-rich influencer marketplace that became a model for other social platforms.

• 2019Founded
• 2025Rebranded to TikTok One