TRA

Acquired

New York, NY, United States · Founded 2007

11-50 employees

Sourced & current · updated Oct 26, 20261 of 4 facts verified

TRA (TRA Global) matched set-top-box TV viewing with household purchase data to measure the sales effect of TV advertising. Co-founded by Bill Harvey and Mark Lieberman, it was acquired by TiVo on July 18, 2012 and renamed TiVo Research and Analytics.

Where they sit

Attribution & AnalyticsVerification & Measurement

Pioneer in set-top-box-based TV advertising effectiveness measurement, linking viewing data to purchase outcomes at the household level

Ownership

Parent: TiVo